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15. Internationaler Kongress für Wirtschaftsinformatik – Potsdam

Following the motto "Changing Landscapes - Shaping Digital Transformation and its Impact" the international congress for business informatics will take place for the 15th time from 09.03-11.03.2020 in Potsdam. This year the MRCC ...
Open Enterprise Cloud Initiative: OvGU, Google Cloud and Accenture

Open Enterprise Cloud Initiative: OvGU, Google Cloud and Accenture

On 9.11.2021, the ceremonial opening of the OvGU's cooperation with the companies Google Cloud and Accenture took place, including numerous professional and motivating speeches. The goals are manifold. While on the one hand innovative ...

Exporting Master Program in Enterprise Systems Engineering to Joran, Syria, Tunisia and Egypt

Today, there is a major lack of knowledge and experiences in the field of ESE and Business Informatics in the EU southern neighboring region. The MSC.ESE project aims at creating a master’s curriculum in ESE at JO/SY/TN/EG universities to ...
Neues Mittelstand-Digital Zentrum Magdeburg unterstützt den Mittelstand bei der digitalen Transformation mit kostenfreien Formaten

Neues Mittelstand-Digital Zentrum Magdeburg unterstützt den Mittelstand bei der digitalen Transformation mit kostenfreien Formaten

Am 01. August 2022 eröffnet das neue Mittelstand-Digital Zentrum Magdeburg in der Experimentellen Fabrik. Die Förderung in Höhe von 5,5 Millionen Euro erfolgt über das Bundeministerium für Wirtschaft und Klimaschutz. Das neue Zentrum ...

Controlling of IT-service-provider based on Service Level Agreements

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[Long-term] Thesis during internship (Data Science, Machine Learning, AI, Big Data) (BA,MA)

If you are a student who is currently doing an internship in a company or who is planning to do so in the near future, and are planning a thesis to accompany your internship, you can contact us. We take over the supervision from a university ...
Occupancy Forecasting for Hotels with Machine Learning

Occupancy Forecasting for Hotels with Machine Learning

Forecasting daily occupancy is very important for revenue management in a hotel. This can be challenging as occupancy values can fluctuate greatly. A study was conducted to try to make forecasts for sixteen hotels in Berlin using traditional ...

Assessing the Effectiveness of Social Media Marketing based on Complex Network Analysis

In recent years the online business environment is viewed by customers from a new perspective. Social media to a great extent affects the customer’s awareness, preference and even decision process. Dramatic developments in interactive social ...
Application Usage Mining

Application Usage Mining

Activities in terms of the application of a modern ERP-system such as ECC are diverse and complicated. Users leave behind traces which reflect their interactions or their activities.The depiction of actually executed business processes or workflows ...
Hybrid Value Creation

Hybrid Value Creation

Global market scenarios allow the easy comparison of products and services for consumers. In such a comparable supply situation, often price leadership is the key for gaining market shares. Enterprises which gain their market shares ...

Publications

Trifonova, I.; Jamous, N.; Schrödl, H.
Towards a Systematic Evaluation of Web Design