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MRCC at the 15th International Conference on Signal Image Technology & Internet based Systems

MRCC at the 15th International Conference on Signal Image Technology & Internet based Systems

For the 15th time, international scientists from the fields of signal processing and web technologies came together to discuss their research work at the "International Conference on Signal Image Technology & Internet ...

15. Internationaler Kongress für Wirtschaftsinformatik – Potsdam

Following the motto "Changing Landscapes - Shaping Digital Transformation and its Impact" the international congress for business informatics will take place for the 15th time from 09.03-11.03.2020 in Potsdam. This year the MRCC ...
Neues Mittelstand-Digital Zentrum Magdeburg unterstützt den Mittelstand bei der digitalen Transformation mit kostenfreien Formaten

Neues Mittelstand-Digital Zentrum Magdeburg unterstützt den Mittelstand bei der digitalen Transformation mit kostenfreien Formaten

Am 01. August 2022 eröffnet das neue Mittelstand-Digital Zentrum Magdeburg in der Experimentellen Fabrik. Die Förderung in Höhe von 5,5 Millionen Euro erfolgt über das Bundeministerium für Wirtschaft und Klimaschutz. Das neue Zentrum ...
Open Enterprise Cloud Initiative: OvGU, Google Cloud and Accenture

Open Enterprise Cloud Initiative: OvGU, Google Cloud and Accenture

On 9.11.2021, the ceremonial opening of the OvGU's cooperation with the companies Google Cloud and Accenture took place, including numerous professional and motivating speeches. The goals are manifold. While on the one hand innovative ...
The improvement of the CRM subfunction complaint management at a renowned German automobile manufacturer

The improvement of the CRM subfunction complaint management at a renowned German automobile manufacturer

In recent years, the Customer Relationship Management has gained considerable importance. And yet, the focus is not only on customer acquisition, but rather on the long-range customer retention. In order to be able to take full advantage of ...

Möglichkeiten der Kontribution alternativer Trackingsysteme zur Fraud Prevention im Affiliate Marketing

Online-Marketing erfährt in Zeiten des E-Commerce eine zunehmende Relevanz als wichtiger Wirtschaftsfaktor. Dies gilt im Speziellen für Unternehmen, deren Geschäftstätigkeit sich zu einem Teil, wenn nicht gar vollständig, im Internet ...

Requirements Engineering for Big Data Use Case Descriptions (WIP/WTP)

At current times, data-intensive systems are getting more and more complex. Consequently, a thorough understanding of related domains is required; this includes knowledge and experience in terms of not only the general planning but also ...
Hybrid Value Creation

Hybrid Value Creation

Global market scenarios allow the easy comparison of products and services for consumers. In such a comparable supply situation, often price leadership is the key for gaining market shares. Enterprises which gain their market shares ...
OEPI - Exploring and Monitoring Any Organisations Environmental Performance Indicators

OEPI - Exploring and Monitoring Any Organisations Environmental Performance Indicators

The project "Solution and Services Engineering for Measuring, Monitoring, and Management of Organizations Environmental Performance Indicators (OEPI)" is an international research project that is sponsored by the European Commission. ...
DEEBIS-Net (Doctoral Studies in Environmental and Business Information Systems)

DEEBIS-Net (Doctoral Studies in Environmental and Business Information Systems)

The DAAD funds from the Federal Ministry for education and research cooperation between German and foreign universities in the field of doctoral training. DEEBIS-Net (Doctoral Studies in Environmental and Business Information Systems) is ...

Publications

Trifonova, I.; Jamous, N.; Schrödl, H.
Towards a Systematic Evaluation of Web Design